Lessons learned during a brief hiatus from freelance work
After 12 years freelancing, I took a full-time job as a content marketing strategist. Four months later, I'm happy to return to freelancing.
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Crystal Bedell
Apr 19, 20193 min read
B2B content marketing best practices: How to use third-party research
Third-party research is important in B2B tech content marketing. Discerning IT decision makers consume content with a healthy dose of...
Crystal Bedell
Apr 1, 20191 min read
Return on investment study: analytics technology
B2B tech marketers, take note: a third-party ROI study of analytics technology validates the return on investment and benefits of...
Crystal Bedell
Mar 19, 20194 min read
The benefits of hiring freelance writers for B2B tech content marketing
One of the biggest challenges B2B tech marketers face is time. There aren't enough hours in the day to complete the myriad tasks...
Crystal Bedell
Mar 10, 20193 min read
Looking for freelance work in all the wrong places (the pros and cons of writing for content mills)
There comes a time in any freelancer’s life when you have to hustle for work. Maybe you’re just starting out and need to flesh out your...
Crystal Bedell
Mar 1, 20192 min read
2019 Tech Priorities: The CFO vs. the IT leader
Most IT surveys focus on the perceptions of IT leaders—the people closest to their company’s technology needs and projects—so, I was...
Crystal Bedell
Feb 15, 20191 min read
2019 cybersecurity statistics for content marketers
(ISC)2 Cybersecurity Workforce Study Survey of ~1,500 self-identified security professionals worldwide, including IT professionals who...
Crystal Bedell
Feb 13, 20191 min read
Hot off the presses: "The Definitive Guide to SOAR"
I’m happy to announce the publication of The Definitive Guide to SOAR. The book, published by CyberEdge Press and sponsored by LogRhythm,...
Crystal Bedell
Feb 13, 20192 min read
What B2B tech content marketers need to know about Gen Z
A recent study on Generation Z’s attitudes about technology makes one thing very clear: Content will continue to reign for the...
Crystal Bedell
Feb 11, 20192 min read
The content CISOs need from security solution providers
Among many other things, a content marketer’s job is to provide prospects and clients the information they need to make educated buying...
Crystal Bedell
Feb 9, 20192 min read
Data security challenges impact cloud adoption
A survey by Enterprise Strategy Group (sponsored by Digital Guardian) highlights the data security challenges — including cloud data loss...
Crystal Bedell
Feb 9, 20193 min read
Collaborating with technical subject matter experts on blog posts
Let’s face it: You can’t sustain your company’s blog all by yourself. But you don’t have to. The great thing about marketing B2B...
Crystal Bedell
Feb 9, 20192 min read
IT services firms should ramp up content production in light of security, cloud skills shortages
Digital transformation is top of mind in 2019, but IT organizations will likely need third-party assistance to achieve their goals....
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