Lessons learned during a brief hiatus from freelance work
After 12 years freelancing, I took a full-time job as a content marketing strategist. Four months later, I'm happy to return to freelancing.
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Crystal Bedell
- Apr 19, 2019
- 3 min
B2B content marketing best practices: How to use third-party research
Third-party research is important in B2B tech content marketing. Discerning IT decision makers consume content with a healthy dose of...
Crystal Bedell
- Mar 19, 2019
- 4 min
The benefits of hiring freelance writers for B2B tech content marketing
One of the biggest challenges B2B tech marketers face is time. There aren't enough hours in the day to complete the myriad tasks...
Crystal Bedell
- Feb 13, 2019
- 1 min
Hot off the presses: "The Definitive Guide to SOAR"
I’m happy to announce the publication of The Definitive Guide to SOAR. The book, published by CyberEdge Press and sponsored by LogRhythm,...
Crystal Bedell
- Feb 13, 2019
- 2 min
What B2B tech content marketers need to know about Gen Z
A recent study on Generation Z’s attitudes about technology makes one thing very clear: Content will continue to reign for the...