Crystal BedellApr 19, 20193 minB2B content marketing best practices: How to use third-party research Third-party research is important in B2B tech content marketing. Discerning IT decision makers consume content with a healthy dose of ske...
Crystal BedellMar 19, 20194 minThe benefits of hiring freelance writers for B2B tech content marketingOne of the biggest challenges B2B tech marketers face is time. There aren't enough hours in the day to complete the myriad tasks necessar...
Crystal BedellFeb 13, 20191 minHot off the presses: "The Definitive Guide to SOAR"I’m happy to announce the publication of The Definitive Guide to SOAR. The book, published by CyberEdge Press and sponsored by LogRhythm,...
Crystal BedellFeb 13, 20192 minWhat B2B tech content marketers need to know about Gen ZA recent study on Generation Z’s attitudes about technology makes one thing very clear: Content will continue to reign for the foreseeabl...
