Content Marketing

Lessons learned during a brief hiatus from freelance work

After 12 years freelancing, I took a full-time job as a content marketing strategist. Four months later, I'm happy to return to freelancing.

Third-party research is important in B2B tech content marketing. Discerning IT decision makers consume content with a healthy dose of...

One of the biggest challenges B2B tech marketers face is time. There aren't enough hours in the day to complete the myriad tasks...

I’m happy to announce the publication of The Definitive Guide to SOAR. The book, published by CyberEdge Press and sponsored by LogRhythm,...

A recent study on Generation Z’s attitudes about technology makes one thing very clear: Content will continue to reign for the...