Return on investment study: analytics technology
B2B tech marketers, take note: a third-party ROI study of analytics technology validates the return on investment and benefits of...
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Crystal Bedell
- Mar 1, 2019
- 2 min
2019 Tech Priorities: The CFO vs. the IT leader
Most IT surveys focus on the perceptions of IT leaders—the people closest to their company’s technology needs and projects—so, I was...
Crystal Bedell
- Feb 15, 2019
- 1 min
2019 cybersecurity statistics for content marketers
(ISC)2 Cybersecurity Workforce Study Survey of ~1,500 self-identified security professionals worldwide, including IT professionals who...
Crystal Bedell
- Feb 13, 2019
- 2 min
What B2B tech content marketers need to know about Gen Z
A recent study on Generation Z’s attitudes about technology makes one thing very clear: Content will continue to reign for the...
Crystal Bedell
- Feb 11, 2019
- 2 min
The content CISOs need from security solution providers
Among many other things, a content marketer’s job is to provide prospects and clients the information they need to make educated buying...
Crystal Bedell
- Feb 9, 2019
- 3 min
Collaborating with technical subject matter experts on blog posts
Let’s face it: You can’t sustain your company’s blog all by yourself. But you don’t have to. The great thing about marketing B2B...
Crystal Bedell
- Feb 9, 2019
- 2 min
IT services firms should ramp up content production in light of security, cloud skills shortages
Digital transformation is top of mind in 2019, but IT organizations will likely need third-party assistance to achieve their goals....