Crystal Bedell

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    Freelance technical content writer and content strategist
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    Return on investment study: analytics technology
    Crystal Bedell
    • Apr 1, 2019
    • 1 min

    Return on investment study: analytics technology

    B2B tech marketers, take note: a third-party ROI study of analytics technology validates the return on investment and benefits of...
    2019 Tech Priorities: The CFO vs. the IT leader
    Crystal Bedell
    • Mar 1, 2019
    • 2 min

    2019 Tech Priorities: The CFO vs. the IT leader

    Most IT surveys focus on the perceptions of IT leaders—the people closest to their company’s technology needs and projects—so, I was...
    2019 cybersecurity statistics for content marketers
    Crystal Bedell
    • Feb 15, 2019
    • 1 min

    2019 cybersecurity statistics for content marketers

    (ISC)2 Cybersecurity Workforce Study Survey of ~1,500 self-identified security professionals worldwide, including IT professionals who...
    What B2B tech content marketers need to know about Gen Z
    Crystal Bedell
    • Feb 13, 2019
    • 2 min

    What B2B tech content marketers need to know about Gen Z

    A recent study on Generation Z’s attitudes about technology makes one thing very clear: Content will continue to reign for the...
    The content CISOs need from security solution providers
    Crystal Bedell
    • Feb 12, 2019
    • 2 min

    The content CISOs need from security solution providers

    Among many other things, a content marketer’s job is to provide prospects and clients the information they need to make educated buying...
    Collaborating with technical subject matter experts on blog posts
    Crystal Bedell
    • Feb 10, 2019
    • 3 min

    Collaborating with technical subject matter experts on blog posts

    Let’s face it: You can’t sustain your company’s blog all by yourself. But you don’t have to. The great thing about marketing B2B...
    IT services firms should ramp up content production in light of security, cloud skills shortages
    Crystal Bedell
    • Feb 10, 2019
    • 2 min

    IT services firms should ramp up content production in light of security, cloud skills shortages

    Digital transformation is top of mind in 2019, but IT organizations will likely need third-party assistance to achieve their goals....

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