Crystal BedellApr 1, 20191 minReturn on investment study: analytics technologyB2B tech marketers, take note: a third-party ROI study of analytics technology validates the return on investment and benefits of adoptin...
Crystal BedellMar 1, 20192 min2019 Tech Priorities: The CFO vs. the IT leaderMost IT surveys focus on the perceptions of IT leaders—the people closest to their company’s technology needs and projects—so, I was intr...
Crystal BedellFeb 15, 20191 min2019 cybersecurity statistics for content marketers(ISC)2 Cybersecurity Workforce Study Survey of ~1,500 self-identified security professionals worldwide, including IT professionals who sp...
Crystal BedellFeb 13, 20192 minWhat B2B tech content marketers need to know about Gen ZA recent study on Generation Z’s attitudes about technology makes one thing very clear: Content will continue to reign for the foreseeabl...
Crystal BedellFeb 12, 20192 minThe content CISOs need from security solution providersAmong many other things, a content marketer’s job is to provide prospects and clients the information they need to make educated buying d...
Crystal BedellFeb 10, 20193 minCollaborating with technical subject matter experts on blog postsLet’s face it: You can’t sustain your company’s blog all by yourself. But you don’t have to. The great thing about marketing B2B technolo...
Crystal BedellFeb 10, 20192 minIT services firms should ramp up content production in light of security, cloud skills shortagesDigital transformation is top of mind in 2019, but IT organizations will likely need third-party assistance to achieve their goals. Conte...
