Crystal Bedell

B2B tech marketers, take note: a third-party ROI study of analytics technology validates the return on investment and benefits of...

Most IT surveys focus on the perceptions of IT leaders—the people closest to their company’s technology needs and projects—so, I was...

(ISC)2 Cybersecurity Workforce Study Survey of ~1,500 self-identified security professionals worldwide, including IT professionals who...

A recent study on Generation Z’s attitudes about technology makes one thing very clear: Content will continue to reign for the...

Among many other things, a content marketer’s job is to provide prospects and clients the information they need to make educated buying...

Let’s face it: You can’t sustain your company’s blog all by yourself. But you don’t have to. The great thing about marketing B2B...

Digital transformation is top of mind in 2019, but IT organizations will likely need third-party assistance to achieve their goals....