Crystal BedellJan 25, 20212 minLessons learned during a brief hiatus from freelance workAfter 12 years freelancing, I took a full-time job as a content marketing strategist. Four months later, I'm happy to return to freelancing.
Crystal BedellApr 19, 20193 minB2B content marketing best practices: How to use third-party research Third-party research is important in B2B tech content marketing. Discerning IT decision makers consume content with a healthy dose of...
Crystal BedellApr 1, 20191 minReturn on investment study: analytics technologyB2B tech marketers, take note: a third-party ROI study of analytics technology validates the return on investment and benefits of...
Crystal BedellMar 19, 20194 minThe benefits of hiring freelance writers for B2B tech content marketingOne of the biggest challenges B2B tech marketers face is time. There aren't enough hours in the day to complete the myriad tasks...