About Crystal

A lot has changed in technology—and content marketing—since 2000, when Crystal began her career as a tech writer and marketer.


One thing, however, remains the same: the need for well-written, quality content. While B2B tech and content marketing continue to evolve, professional writing remains key to business success.

Content Marketing Services

Content marketing is not one-size-fits-all. Best practices that work for B2C don’t work for the B2B tech industry. Furthermore, every company is at a different point in their content marketing maturity.


Crystal can meet you where you are, working within your budget and timelines to meet your content marketing goals.




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Featured Blog Posts

The benefits of hiring freelance writers for B2B tech content marketing

One of the biggest challenges B2B tech marketers face is time. There aren't enough hours in the day to complete the myriad tasks necessary to execute a holistic content marketing strategy. And the most time-consuming task also happens to be the most important: writing content.

Return on investment study: Analytics technology

B2B tech marketers, take note: a third-party ROI study of analytics technology validates the return on investment and benefits of adopting an analytics solution.

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